Crywolf

Rain, mud, wind — Crywolf doesn't wait for good weather. Designed right here in New Zealand by the team behind Pretty Brave footwear, Crywolf makes waterproof, hardwearing outerwear built for kids who'd rather be outside than stuck in. From rain jackets and overalls to beanies, bags and rain boots, every piece is made to handle a Kiwi winter (or a puddle-jumping kindy morning) without slowing anyone down.

Crywolf's signature prints bring a bit of attitude to the playground, while sustainable fabrics — including materials made from recycled water bottles — mean you can feel good about what your kids are wearing. Sized from babies through to age 14, it's a range that grows with your family from first steps to school-age adventures.

Shop the Crywolf Range

• Waterproof rain jackets and overalls — for wet-weather play, rain or shine
• Rain boots — hardwearing and easy for little ones to pull on themselves
• Beanies and warm layers — for crisp Kiwi mornings
• Bags and backpacks — durable daycare, kindy and school options
• Swimwear and summer gear — UPF-rated pieces for beach days and sun protection
• Sustainable materials — including fabric made from recycled water bottles
• Sizes for babies through to age 14